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Name weds two interactive shops
BRITISH INTERACTIVE
Agency formally launches May 9 in the U.S. as part of an ambitious plan to assemble a global i-shop.
Outrider opens with North American headquarters in Farmington, Conn., and branches in Chicago, New York and Bend, Ore.
The agency (www.outrider.com) is wholly owned by Tempus Group (www.tempusgroup.com), a U.K. marketing services holding company that owns European media buying service CIA.
Tempus-created Outrider, with global headquarters in London, opened its first office last fall as a spinoff of CIA and set up a Paris branch earlier this year. Outrider also...