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I OCCUPANCY FALLS ROSEWOOD HOTELS and Resorts, Dallas, broke a $2 million print campaign last week for its 13 luxury hotels, which include The Carlyle in New York The Mansion on Turtle Creek in Dallas and Badrutt's Palace in St. Moritz. The timing may seem odd, but it's exactly what several upscale hotel chains are doing during these uncertain times: targeting a niche market in order to keep, or lure, high-end customers.
The hotel industry experienced a slow recovery in 2002, after poor economic conditions and the fallout from Sept. 11, 2001, made for...