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VP-ATHEROSCLEROSIS FRANCHISE BUSINESS GROUP
IN THE CAR RENTAL WARS, Avis' tagline of "We try harder" makes no bones about admitting it's second in the marketplace to Hertz. Merck & Co.'s cholesterol-lowering drug Zocor could say the same thing, running second to Pfizer blockbuster Lipitor in worldwide sales, but Zocor keeps re-inventing itself.
Perhaps the first pharmaceutical company to incorporate the...