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Garfield's AdReview
PSAs spell out need for POS when kids IM; no LOL matter
THE AD COUNCIL
Merkley & Partners, New York
Ad Review Rating:
****
HOW TO PROVE you are old: IM with your children.
The AdReview offspring use their cellphones to whine for money, but reserve more intimate conversations for the instant message.
"sup?", for instance.
The girls never use capitals, because, due to heavy investments in hair-care products, they cannot afford them. They do, however, encode their correspondence with innumerable acronyms and abbreviations that we strain to understand. Turns out that "sup?" is not an invitation to dine, but a greeting: "What's up?"
Likewise, "brb"means "I'll be right back" and "ttyl" means... well, htfwik?
The problem is, apart from our children, there are plenty of adult males loitering in chat rooms...