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Artustry creates `Great TV' push for $20 mil acct it won last year
"TV is good" was ABC's message to America in its controversial tongue-in-cheek 1997 "Yellow" campaign. Now Americast-a joint venture cable service from ABC parent Walt Disney Co., Ameritech, BellSouth Corp., GTE Corp. and SNET-will go a step further to tell consumers TV is great.
Very quietly late last year, Artustry Partnership, a hybrid creative agency and production company, won the Americast account, with spending estimated at $20 million. The New York-based shop is run by President David Sklaver, the former president of now-defunct Wells, Rich, Greene, and commercial director Bob Giraldi.
Artustry has produced a branding campaign called "Great TV Nights" that breaks this week across the country. The work, produced before the current actors' strike, was created by copywriter Dan Mountain, the scribe behind ads for General Motor Corp.'s Saturn Corp. and Apple Computer, among...