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Study shows no big media gap between red, blue state voters
MEN WHO VOTE based on their moral values still succumb to the siren call of Playboy-16.8%, vs. 19.1% for those who don't vote based upon value issues. And nearly as many value voters watch ABC's "Desperate Housewives" than non-value voters.
While the 2004 presidential election set off a firestorm about a divide between the red and blue states, a survey commissioned by Starcom finds very little difference in the media habits of those who say they voted based on moral issues and those who say they didn't. In fact, value voters often watch the very programs or magazines targeted by conservative groups as too racy for prime time.
"We are seeing no indication that there is a trend heading toward distinctly different media-consumption patterns," said Richard Fielding, VP-director-insights and analytics group at Starcom, a unit of Publias Groupe media arm Starcom Media Vest Group, Chicago. "We're finding [the two voting camps] in the same places."
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