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Printing gaffe causes every scratch-off card to award grand prize
IT SURE SEEMED AS if Mr. Opportunity came knocking for residents of Roswell, N.M., last week. A lucky 30,000 of them received scratch-off tickets from their local Honda dealer that pronounced them all $1,000 grand-prize winners.
Except that potential $30 million payout was a printing error-one that's forcing the agency behind the "Make an Offer" promotion to offer amends to would-be winners.
Jim Fitzpatrick, president of Force Media Group, Atlanta, said he knew within 15 minutes he had a problem with the Roswell Honda promotion his company handled. The dealership called him and said the first person who came in with a game...