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Responding to consumer demand has allowed Choice Hotels International, worldwide franchisor of Quality, Comfort, Econo Lodge, Sleep, Clarion, Rodeway, and Friendship hotels, to grow from a 339-property chain in 1980 to more than 3,000 hotels worldwide today.
In 1981 Choice made its first bold and innovative move--the introduction of a "luxury budget" hotel, Comfort Inns. Created to meet the demands of business and leisure guests alike, Comfort provided a clean, reliable luxury room at a budget price, under $50 a night. The concept proved to be a hit, and today Comfort is the fourth largest hotel chain in the world with almost 1,200 hotels open or under development in 18 countries.
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