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Forms Interactive Unit, Inks Creative Team to 'Permalance' Pact
ATLANTA-Seeking to buttress both its Internet marketing capabilities and personnel roster, T@one Advertising has created a new online specialty company and signed a pair of creative veterans to a unique freelance contract.
The Greensboro, N.C., agency will merge its interactive department with WebClay Corp., an e-commerce company it acquired in April, to create a new autonomous division called Symetri. The unit will service the new media needs of current and future T@-one clients.
Ron Jones, who joined T@-one from MCI, where he headed an...