Document Preview Unavailable
Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study
Richins, Marsha L. Journal of Marketing (pre-1986) Vol. 47, Iss. 000001, (Winter 1983): 68.You might have access to this document
-
Try and log in through your institution to see if they have access to the full text.
Log in through your library




