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Establishing a footprint in the rapidly growing area of life sciences, Nielsen Business Media has joined forces with Burrill & Co. to form Burrill Life Sciences Media Group.
The joint venture with Burrill & Co. was championed by Bob Krakoff, president-CEO of Nielsen Business Media, who was instrumental in building up Advanstar Communications' Life Sciences division when he was chairman-CEO of the media company from 1996 to 2004.
"It's one of the markets [Nielsen Business Media] hadn't had any presence in, and it makes sense when you look at Bob's background with Advanstar, where...