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This innovative alternative is more client-focused, more results-based.
THE PAY-FOR-PERFORMANCE concept has been widely recognized by a variety of industries looking to increase employee performance and productivity while offering improved quality. This concept has arrived in the PR world and it is quickly gaining momentum.
A few vanguard PR firms offer clients performance-based pay structures as an alternative to the traditional retainerbased approach. It's a progressive move, because until now, clients had no practical way of measuring the effectiveness of their PR investment. Under a pay-for-performance PR model, clients pay PR agencies based on results produced,...