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The Global Spectrum-managed Sovereign Bank Arena, Trenton, NJ., will celebrate its first year of operation Oct. 1 with higher than projected attendance and revenues.
More than 500,000 people attended the 170 events booked in the facility's first year.
According to Manager Scott Sloman, not only are event numbers and attendance up, but revenues are as well. "We projected 150 events the first year," he said. "Everything is higher than we expected."
Two major rehearsal bookings helped the 10,000-seat arena this summer.
The Diana Ross bz the Supremes Return to Love tour, which was aborted early in its national run, rehearsed there June 1-9. The "Pokemon Live!" family show rehearsed at Sovereign Bank Arena from Aug. 28 to Sept. 12.
The New Jersey location is ideal, according to Sloman, and the building has the technical capabilities of a 20,000-seat arena, including 3,000 amps of show power and an end stage rigging capacity that can accommodate up to 60 tons.
"The rehearsal days are good for us because they...