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YouTube is adding the option to buy shorter, skippable ads through its product TrueView for Reach.
The ads, which include in-stream varieties such as six-, 10- and 15-second options, will allow users to skip after five seconds. Advertisers only have to pay YouTube if the ads are viewed in full or if users click on the cards that pop up on screen. YouTube said the new ads can help raise awareness and offer 95% viewability rates.
The...