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Channel Five show aims to unearth pupils' gifts that the assessment regime misses.
"Bananas today, girls! Thirty-five pence a pound!" Market trader Nicholas is clearly enjoying himself as he seeks to pull in the punters.
There is an unexpected side to this, however. Nicholas is only 10. "It's brilliant: I can't get told off for shouting," he grins.
A pupil at Rothwell Primary School in Leeds, he has been given a salesmanship challenge to try to improve his public speaking skills for a Channel 5 reality show being screened next week.
Make Your Child Brilliant is a six-part series starting next Thursday, for which the phrase personalised learning could have been invented. The format is...