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Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth
Ansary, Amin; Nik M Hazrul Nik Hashim.
Review of Managerial Science; Heidelberg Vol. 12, Iss. 4, (Oct 2018): 969-1002.
DOI:10.1007/s11846-017-0235-2
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