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No longer content to be just a competent regional budgetsegment lodging operator, Susse Chalet is targeting the high end of the limited-service market. "We are taking direct aim at the market served by Hampton Inns and Comfort Inns," said Fred Roedel, president and CEO of Susse Chalet.
The chain's repositioning began quietly some two years ago, when the company started upgrading its properties. Roedel said the company had invested more than $8 million since 1994...
