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MOUNTAIN VIEW, CALIF.--Graphics start-up 3Dfx Interactive will embark on a joint development venture here today with Alliance Semiconductor in a bid to saturate the electronic entertainment platform market with graphics-compatible technology.
Targeting everything from PCs to coin-op arcade-level systems, 3Dfx and Alliance will first ensure compatibility between Alliance's ProMotion graphics and video controllers and the Voodoo Graphics 3D accelerator which 3Dfx rolled out last month. Both companies will develop, manufacture and market their own product lines based on the combined technology.
The strategy is seen as a key one for games software developers. According to Andy Keane, director of product marketing for 3Dfx, a graphics compatible gaming world will allow the cross-marketing of titles as they...