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When listing the assets of an organization, many start their inventory with buildings, equipment or systems. Some even put a value on their reputation in the market. The asset usually mentioned last, if at all, is people.
But how do we place "value" on our people?
Employees maintain the most direct contact with the public and the community we serve, although some claim a website is the "face to the public." In certain respects, it is true: 24 hours a day, websites can be Googled, reviewed and visited for documents, downloads and event registrations. But it's important to remember who develops website content, who designs pages and prioritizes the messages, themes and sentiments displayed on them. It is our people.
In my three and a half years as...