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The retail community sounds off on industry events.

Each business morning on RetailWire.com, retail industry execs get plugged into the latest industry news and issues with key insights from a "BrainTrust" of retail industry experts. Here are a few excerpts from these unique RetailWire online Discussions, along with results from RetailWirecom's Instant Polls.

CONSUMERS BUY GREEN. DO THEY UNDERSTAND IT?

By George Anderson, editor-in-chief, RetailWire.com

According to a study conducted by Chicago-based Mintel, the number of green products rolled out in 2007 was more than double the launches of similar items in 2005. And yet Lynn Dornblaser, director of CPG trend insight at Mintel, said consumers' desire for green products and their lack of knowledge left them vulnerable to fraud. She told Brandweek about a paper towel that promoted itself as "100 percent cellulose." All paper towels are 100 percent cellulose, she said, and then added, "That's like an orange juice saying ?00 percent orange juice.":

RETAILWIRE INSTANT POLL RESULTS:

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