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Kimora Lee Simmons to Unveil New Footwear Line
LOS ANGELES -- Russell Simmons' Baby Phat brand has teamed up with New York-based Vida Shoes to produce a new line of women's footwear under the Baby Phat by Kimora Lee Simmons label. Kimora Lee Simmons also serves as Baby Phat's creative director.
The new line, which launched in mid-November at Macy's East, Macy's West and at independent boutiques, includes stilettos, wedges and boots, as well as shoes for children. Footwear is priced from $90 to $200 at retail.
"The beauty behind what we're doing here is that this brings a fresh new name to the marketplace at a time when consumers are out there looking for new product," said Vida VP...