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Telstra has secured a $17 million partnership with P2P Transport, becoming the newly-ASX listed fleet operators single strategic partner for an advanced, mobile, digital advertising solution.
With Telstras superior mobile network and combination of IoT and digital media expertise, the partnership will enable real-time and relevant advertising to be displayed on 900 P2P vehicles as they move throughout Australia.
P2P Transport is one of Australias largest passenger fleet operators, with a total of 2,600 vehicles driven across the nation, including Black & White Cabs in Queensland and Western Australia. The company, which leases vehicles to individual taxi drivers, ride-sharing drivers and...