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Richard Matros, with some backing from a San Francisco-based investment firm, is on the ground floor of one of the newest trends in healthcare: dental office consolidation.
Matros is the CEO of Bright Now! Dental, a Newport Beach-based company that manages 10 Orange County clinics, providing account and billing services, information systems, advertising and marketing assistance, database generation and other management services.
Bright Now. formerly was called Consumer Dental Services Organization; the company officially changed its moniker last week. Matros started CDS in May and the company has 48 dental offices in California, Oregon and Washington that generate approximately $60 million in annual revenue.
Matros said the company will grow, but gradually.
"We are only planning to expand where we think it will make sense, i.e., into or very close to our current market so it just increases our market strength. We're not really interested in doing what a lot of companies do and this is grow just for the sake of growing."
Matros came to the dental industry after serving as CEO of Care Enterprises. He negotiated the merger of Care...