Life through a Lens: The Influence of Facebook on Multiracial Student Identity

Abstract

Using the Multidimensional Model of Racial Identity, this qualitative study examined the influence the News Feed function of Facebook had on multiracial community college students. Entering college at a time when racial identity development is heightened and social networking sites have changed the college experience, multiracial students are constantly engaging with peers. As multiracial students receive messages about their racial identity on social media, there is a need to understand the role these platforms have in shaping how multiracial students understand their identity.

Interview and audio recording data from seven community college students was organized along three main themes: participants’ use of Facebook, cultivation of News Feed content and intentional (re)actions to information, and overall influence on multiracial identity. Participants experienced negative emotional responses when reviewing race-related content and felt racially inadequate as a result of content from monoracial peers. Recommendations relate to student affairs practice and higher education policy.