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Tech Distributor Looks to Build Up Consumer Electronics Line
Santa Ana-based Ingram Micro Inc., the biggest distributor of technology products, is making a push for its own line of computerrelated gear.
Ingram Micro's brand, called V7, has been sold in Europe for more than a decade, said Rainer Kozlik, vice president and general manager of the product line.
'With the success that we have seen in Europe and the global infrastructure Ingram has, we can see growing a successful private label business into other regions," Rainer said.
The move is a bit of a twist for Ingram, known for distributing the products of other companies, including Microsoft Corp. and Hewlett-Packard Co.
The V7 push expands Ingram into its own line of products, which carry more profits for the stores and resellers it supplies to.
Started With Businesses
Ingram started out with V7 products for businesses, including mice, keyboards, flatpanel monitors and ink for printers.
Three years ago,...