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Creative Lab Combines with Philly Shop, Now Agency 51; Local.com Offers Web Classifieds
MEDIA & MARKETING
Rick Eiserman, head of Young & Rubicam Brands in Irvine, continues to hire at the advertising agency.
Y&R recently added some 12 people, including in finance, account services and online.
Among the newbies: three senior account executives and supervisors to help out with Y&R's growing Irvine-based Land Rover North America account.
Late last year, the ad shop-one of the county's largest-got more responsibility from the automaker, part of Ford Motor Co. 's Irvine-based Premier Automotive Group.
Y&R used to solely handle Land Rover's advertising in North America. Now it's also responsible for some 12 markets, including Russia, China and India.
"We want to build this into a world-class agency, not just a local field office with a focus in Southern California," Eiserman said in a past interview.
Y&R, part of London's WPP Group PLC, also has been busy with Carlsbad-based Callaway Golf Co. Last fall, Callaway expanded business with Y&R.
The Irvine office recently did a Web .page for Callaway, promoting the company's FT-i driver. Y&R's Wunderman digital division, which...