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Sales Up; Partnering With Asher House in Campaign MARKETING Cypress-based Mitsubishi Motors North America Inc. is charging ahead with its "Drive your Ambition" global campaign. Mitsubishi Chief Operating Officer Mark Chaffin said its customers "have wideranging ambitions in life and Mitsubishi Motors is here to help drive those ambitions." The music video takes the listener through CSUF's history and highlights milestones, such as a No. 2 ranking by U.S. News and World Report for having graduates with the least amount of student debt, as well as having the most first-generation college students in California.
Sales Up; Partnering With Asher House in Campaign
MARKETING
Cypress-based Mitsubishi Motors North America Inc. is charging ahead with its "Drive your Ambition" global campaign.
The automaker unveiled the new global slogan last year as part of a major overhaul to the brand's marketing activities.
It was Mitsubishi's first large-scale brand refresh in a decade, according to the automaker.
The campaign isn't hurting, apparently.
Mitsubishi recently reported its best August sales month since 2008, moving 8,416 units, up 3.1% yearover-year.
It also reported year-todate sales of 85,693 units, up 21.1% year-over-year.
As a new part of the campaign, it announced support last month for The Asher House, a Los Angeles-based organization helping place shelter dogs in homes.
Mitsubishi donated a 2018 Eclipse Cross-which retails for about $23,000-to help transport rescue dogs. It will also offer support to local market rescue events and gatherings.
Asher House was founded last year through a Kickstarter campaign by Floridanative Lee Asher. He took in enough money to purchase an RV and traveled across the country to host adoption events and raise awareness about shelter dogs. He's since helped place 146 dogs.
Mitsubishi Chief Operating Officer Mark Chaffin said its customers "have wideranging ambitions in life and Mitsubishi Motors is here to help drive those ambitions."
Rainbow Connection
Shoppers at South Coast Plaza in Costa Mesa will see green next month.
Orange County's largest shopping center by sales-home to numerous luxury flagship stores, including the recently opened Alexander McQueen-announced it will have The Muppet Show x Sandro pop-up shop from Oct. 1-10.
South Coast is one of two locations worldwide where shoppers will be able to purchase Parisian brand Sandro's capsule collection in person. The second pop-up will be in New York City.
The collection features women's readyto-wear, accessories, shoes and its first children's collection, all splashed with images of Kermit the Frog.
Some items up for grabs are the brand's popular flame sneakers, velvet backpack and a hoodie embroidered with multicolored pearls and Kermit's portrait. The kid's line is for ages 5 to 10 and has items such as cashmere hoodies, sweaters and rugby jerseys.
Shoes in the collection start at about $300; sweaters are in the $300 to $400 range.
Visitors of the pop-up shop will be able to take advantage of mommy-and-me shopping activations and features like a crane arcade machine, a virtual reality experience with Kermit, and the opportunity to meet social media influencers.
The temporary shop, in the Carousel Court area of the mall, will be housed inside a translucent neon, plexiglass exterior and have bright neon lighting with giant murals of Kermit and cartoon imagery.
MC Virjee
If the education thing doesn't work out, California State University-Fullerton President Fram Virjee might have a career in entertainment.
Students got a new take on their president last week during the university's convocation. Virjee welcomed students with the world premiere of a rap video starring him and recent graduate Rachel Herzog, who garnered media attention for performing a rap song as part of her commencement speech to the business school in June.
The nearly two-minute song starts out with the pair singing in the studio with Herzog rapping, "Cal State Fullerton is electric, like the engine of a Prius."
Not to be outdone, Virjee added, "I know you see us and wanna be us-60 years of taking tests and writing up a thesis."
The music video takes the listener through CSUF's history and highlights milestones, such as a No. 2 ranking by U.S. News and World Report for having graduates with the least amount of student debt, as well as having the most first-generation college students in California.
It ends with the two on the roof of one of the school's buildings overlooking the campus, as Virjee says, "We're not tired. We're on fire. We're all Titans-we reach higher."
Uploaded on YouTube, the clip received more than 2,000 views in the first day, and of course, has been shared by students, faculty and others on Twitter and Facebook.
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Copyright CBJ, L. P. Sep 17-Sep 23, 2018