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MEDIA & MARKETING
Santa Ana-based DGWB Advertising and Communications plans to make a big play in online marketing with a recent acquisition.
The Orange County shop bought Santa Ana-based Argus Interactive, which handles search engine marketing and Web design and development, for an undisclosed amount.
The move was a "natural next step for DGWB" since online marketing is big, said DGWB managing partner Mandi Dossin.
Industry spending in search engine marketing is up more than 62% from 2005, she said.
"With all the recent activity in digital marketing, especially surrounding search engine marketing, it made a lot of sense lor us to jump into this area with both feet," Dossin said.
Argus, which was founded in 2002, offers paid search strategy and management, search engine optimization and Web analytics consulting.
The shop, which has 10 workers, will relocate to DGWB's offices.
DGWB will have a total of 100 workers following the buy.
Chris Diede, Argus' president and founder, said his shop worked with DGWB on a number of projects and the two meshed.
"They have always been people we felt we would relate to," Diede said.
Argus most recently helped DGWB revamp its...