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[...]we have seen Microsoft publicly develop and build five feature updates with the sixth, the October 2018 Update, due to be released in the very near future. Since many of us have seen the incremental progress of Windows 10 through these feature updates, the changes are not as obvious to us as they might be to other customers just migrating to Windows 10. By gathering feedback when the code is still fresh instead of late in the development cycle when things are more locked down, the engineering teams have an opportunity to adapt with customer feedback and make changes early on to make the features better. The quick answer: Because you get a preview of your organization's future.
