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It's a sweet, simple truth: Most people like dessert. But what's better than a regular dessert? One that features consumers' favorite brands, according to new research from The Hershey Co. and The Center for Generational Kinetics (CGK).
The research reveals there's plenty of opportunity in the branded dessert category among Millennials and Gen Z consumers, many of whom are looking for something special to post on their social media accounts and "wow" their followers. (As a confectionery industry reporter and bonafide Millennial, I'm definitely guilty of this.)
However, Hershey went so far as to say Millennial and Gen Z consumers are "dessert obsessed," adding they rank dessert as a top consideration when deciding where to go for food. The data seems to back that up:
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