Content area
Full Text
A campaign led by Yorkshire Olympic sprinter Emily Freeman is being launched to press for more gender equal sports coverage in the media. Laura Drysdale reports.
When Olympic sprinter Emily Freeman began looking at the gender split of sports photographs in national newspapers last year, she expected to find a difference.
Quite how stark that was though has come as a shock to the former 200m UK champion whose company is now launching a campaign for more gender equal sports coverage in the media.
We are 33 times more likely to see photos of a man playing sport in the papers than a woman, research by her Barnsley-based training company published today has revealed.
For the course of a year, one day every month, Totally Runable, which she founded with ex-lawyer turned runner Natalie Jackson in 2015, recorded pictures in the UK’s top national daily newspapers.
The Olympian and the lawyer empowering girls through running
Based on the sample, 17 per cent of newspaper photos are of someone playing sport,...