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Adapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed?
Hochstein, Bryan; Bolander, Willy; Goldsmith, Ronald; Plouffe, Christopher R.
Journal of the Academy of Marketing Science; New York Vol. 47, Iss. 1, (Jan 2019): 118.
DOI:10.1007/s11747-018-0609-2
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