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Bra wars
Over the decade of the Noughties, the lingerie product group has been one of the most fiercely contested areas of clothing, with a multitude of national and international brands competing with some big-hitting private-label retailers.
In 2005, 'bra-wars' came to mean more about the massive influx of cheap production from China than about the competition between brands. In this fourth report on this product sector at the end of the decade, lingerie is once again reviewed worldwide, providing an analysis of an industry that now seems to be thrashing about in...