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COMPANY:
Getty Images
www.gettyimages.com
Getty Images creates and distributes the world's broadest image collection, making stock images available to customers for use in news, sports, entertainment, and archiving. Getty was founded in 1995 with the goal of modernizing the stock photography industry, and it was the first company to license imagery via the web. Today, gettyimages.com serves an average of 4 million unique users in addition to an average of 175 million page views each month, delivering nearly 100% of the company's visual content digitally.
Business Challenge
Getty Images' Media Management Services (MMS) group offers solutions for customers in the media and corporate markets to enable users to store, manage, and share their digital assets in a secure, searchable, password-protected environment. Getty Images' MMS group serves more than 190 clients worldwide, including American Film Institute, BSkyB, Discovery Communications, and General Motors. A growing number of these customers were requesting support of video assets in addition to their still image collections and turned to Getty for an integrated solution. While Getty's MMS solution offered rudimentary support for video, the MMS team knew a more sophisticated interface would be required as video usage by their customers continued to climb.
VENDORS OFCHOICE:
Nativ, www.nativ.tv
Telestream, www.telestream.net
Nativ is a U.K.-based consulting, technology, and outsourcing company specializing in the design, delivery, and support of video-centric products and services. Founded in 2001, the company delivers video-centric strategy and technology solutions for clients including MTV Live, Sony, and BBC News. Its flagship product is Mio, a media management and workflow platform designed to automate the process of ingesting, validating, cataloging, repurposing, and distributing digital media across any platform.
Telestream provides encoding-based media workflow solutions that allow customers such as A&E Television Networks and Google to conveniently transform digital media on the desktop and across the enterprise. Founded in 1998, Telestream offers plug-in components, craft encoding applications, and workflow automation applications that enable content owners, creators, service providers, and enterprises to streamline their operations.
The Problem In Depth
Getty Images' MMS team provides its corporate and media customers hosted solutions for managing and distributing digital image assets through two services, Media Manager and Image.net. Media Manager is a digital asset management service targeted at creative and marketing teams, enabling web-based access...