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E-Poll.com's real-time polling gives e-businesses instant feedback.
Hooked on Phonics, a San Franciscobased learning company, wanted to gauge parents' attitudes about their children's reading, writing and math abilities. Studios USA, Los Angeles, coveted viewer response to the cast, storyline and feasibility of a TV pilot. Cruise411.com, a Philadelphia-based leisure startup, sought feedback regarding the market potential of shopping for cruises online.
Not too long ago, these companies would have employed traditional methodologies such as focus groups, field surveys and secondary statistics. Now they can call a growing list of online polling firms, including Gerry Philpott's E-Poll.com.
As founder of the three-year-old Los Angeles-based permission e-mail polling firm, Philpott claims to obtain customized data more quickly and cheaply via the Internet compared to traditional venues.
"I looked at the Web and compared it with the [TV] syndication marketplace," said Philpott, who oversaw affiliate relations with ABC TV in the 1980s. "I created E-Poll for the entertainment community and syndicate it as an...