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YO! Sushi, the revolutionary sushi restaurant chain, demonstrated how quick and easy it is for small businesses to expand their customer base, using the Internet to search for prospective customers and create lists for direct mail campaigns. Within half an hour of the initial search of Dun & Bradstreet's data on the www.mailing-labels.com Web site, samples of sushi had been dispatched to YO! Sushi's prospective customers.
