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Design-thinking is based on an eight-step process that ensures innovative products/ services exceed customers' expectations and generate substantial returns on investment.
It is beneficial to consider using an innovation method that delivers the value from the innovation project and captures the data. A popular idea in innovation is design-thinking, which is based on the belief that success is plainly defined, and the whole team designs for that definition of success. If the team decides that high quality is what leads to success, everyone works on reaching a higher level of quality. If low costs are identified as a target, everyone focuses on that issue. If the need is functionality, the focus is there. For innovation projects, success is reached when the impact has occurred. This can include low costs in a new product, better quality, faster service, more reliability, and/or improved convenience.
According to Idris Mootee, there are 10 basic principles of design-thinking:1
1.A problem-solving approach to handle issues on a systems level.
2.A mindset for curiosity and inquiry.
3.A framework to balance needs and feasibility.
4.A way to take on design challenges by applying empathy.
5. A culture that fosters exploration and experimentation.
6. A fixed process and a supportive tool kit.
7. A storytelling process to inspire senior executives.
8. A new competitive logic of business strategy.
9. A means to solve complex or wicked problems.
10.A means to reduce risks.
The first eight principles have been reworked into eight steps that are needed to design an innovation project with a focus on achieving results, capturing data, and making the case for more investment.
Start With Why: Aligning Projects With the Business
The design-thinking principle applied here is to use a problem-solving approach to handle issues on a systems level. The first step is to define clearly why you are pursuing the innovation project; dais is typically one or more impact measures, based on actual monetary contribution from a project or program (revenue, quality, efficiency, productivity, or convenience). In some innovations where new trials and ideas are produced, the impact may not be obvious, but the common groupings of impact should be discernible. This necessitates the person leading the innovation to ask, "Is this a problem we're attempting to solve or an...