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Cablevision is sweetening its iO: Interactive Optimum digital cable offering by adding two on-demand services. By next week, its customers will have access to short films from the AtomTelevision library on a VOD basis, while the MSO last week added Cinemax On Demand to iO's SVOD lineup.
Cablevision is the second MSO to add Atom's cutting-edge short film content for on-demand viewing, following Comcast's recent Philadelphia VOD rollout.
Cablevision's on-demand programming is available to all iO customers. The MSO features about 700 titles for VOD viewing, five SVOD services and free content such as the video magazines offered on Mag Rack.
The MSO...