Strategic Management of Business in Food Industry: By an Integrated Deployment of AHP and Freeman Model

Abstract

Nowadays, the internal and external business environment of organizations is dynamic and turbulent. In this situation, in order to maintain the competitive advantages, the organizations have to formulate the appropriate key strategies. On the other hand, food industry is the business that entangle with this environment. In this article the integrated deployment of freeman model, using the SWOT matrix, and AHP is illustrated. The purpose of the paper is to formulate the strategies of a firm in food industry. Here, the primary and secondary factors of the mentioned industry in freeman model using AHP is privileged and chosen as opportunity, threat, weakness and benefit of company. After the SWOT analysis and the determination of strategies, the impact of each strategy is determined in different groups of freeman in the firm. Finally, the important steps to implement the strategies are mentioned.