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SITUATED SMACK IN THE MIDDLE OF WESTERN Ohio with nary a metropolis in sight, the city of Lima has the geographic luck of being the shopping hub for material folks in 12 counties in Ohio and northeast Indiana. Ranked No. 201, it's one of the smallest television markets in the nation-but Lima has a wealth of shoppers from outlying areas.
Consequently, retail sales are so high that household spending ranks a phenomenal No. 2 in the U.S. Such far reach, frenetic consumer activity and relatively low ad rates makes Lima a great market, say local ad buyers, collectively pointing to Lima Communications NBC affil WLIO-TV as the...