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ONE YEAR AFTER BIRMINGHAM'S TWO DAIlies made a highly unusual swap of distribution cycles, readers are still a bit confused and the smaller-circulation paper is struggling more than ever.
In August 1996, Scripps-Howard's Birmingham Post-Herald, a morning paper for 40 years, flipped schedules with The Birmingham News, Newhouse Newspapers' afternoon property. The two dailies have been in a joint operating agreement since the mid-1950s. The reasons for the switch: Newhouse came into the JOA as the senior partner and had the larger-circ paper, the p.m. News. When the JOA was...