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Hardly a day goes by that another wildly positive report about Internet advertising isn't released.
That goes for gay and lesbian Web sites too.
Celebrating its first decade of business, PlanetOut Inc., the Internet holding company co-founded by one time Silicon Valley product manager Mark Elderkin, is racking up record revenue from ad sales on its network of national, international and local Web sites.
And that spells good news for investors who bought into PlanetOut's initial public offering in October 2004, making it the first LGBT (lesbian, gay, bi-sexual and transgender) oriented media company to go public. Note to investors, LGBT is PlanetOut's ticker symbol on the Nasdaq National Market.
The PlanetOut story began in 1994 when Elderkin, now president of PlanetOut, acquired the Gay.com domain with the intent of building an Internet media company focusing on a community whose demographics were starting to become acceptable and highly prized among advertisers.
"We provide advertisers with targeted, one-to-one marketing opportunities aimed at the 18-34 year old consumer," Elderkin says. "We offer the greatest reach, the best value and accountability of any LGBT media source, whether print, broadcast or online." According to Elderkin, PlanetOut's network of global Web sites is...