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Opens MTV Nets' library to diversity schedule with long-form retro shows
In an effort to boost its audience with longer form programming, VH1 spinoff VH1 Classic will open MTV Networks' vault and borrow vintage music series, including Yo MTV Raps and Pop Up Video, which will take thirtysomethings back to their youth. More original specials are also part of the strategy.
"We are evolving Classic into more of a destination for fans of classic, rock, pop and soul," explained Eric Sherman, senior vp/general manager of MTVs digital nets. "These are the shows that VHl Classic viewers grew up with. It's within our charter to explore the library."
The programming flashbacks will kick off in third quarter with MTV's Unplugged, Storytellers, Rockumentary and Club MTV. Even old episodes of Behind the Music...