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JACKSONVILLE, FLA. TV STATIONS
CBS Television Group's Jacksonville, Fla., affiliate switch appears to have not resulted in any serious ratings damage for the network. In fact, the move off longtime affiliate Post-- Newsweek's WJXT has, in some cases, seen the network's numbers improve.
When WJXT walked away from its affiliation with CBS on July 10 after refusing to accept a new compensation package for preemptions and network programming, it marked the end of a 53-year-old relationship. The defection has since allowed CBS' new affiliate, Clear Channel's WTEV, to clearly reap the ratings benefit of its new affiliation with CBS.
At the time of the switch there was some speculation that CBS might be doing itself a disservice with local viewers who might not be able to find WTEV at its nosebleed Channel 47 dial position. So far, that doesn't seem to be the case.
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