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STILL IN ITS INFANCY, BAY NEWS 9, TAMPA, Fla.'s, 24-hour local news channel, is quickly growing out-as well as up. Launched by Time Warner last October, the startup is already enmeshed in discussions with Hearst-Argyle's WB affiliate, WWWB, about providing that currently newsless TV station with a local newscast of its own. Also interested in Bay News 9's news services are several networkaffiliated radio stations in the market, said Elliott Wiser, Bay News 9's general manager.
Bay News 9 arrives at a time when the notion of just how watchable a news channel might be is under debate by media buyers and sellers along the Florida Gulf Coast. For his part, Wiser, who previously served as news director for Northwest Cable News in Seattle, believes that successful news channels must...