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by the Agri Marketing Editors
Editor's note: For over three decades, Farm Market iD (FMiD) and its predecessor company, Market Identification, have been providing databases and related services to agrimarketers. The firm was recently acquired by Telematch, Inc. We caught up with Telematch's CEO and FMiD's President to provide the following update on the company and its activities.
Founded in 1973 by a group of veteran agri-marketers, FMiD's initial service was providing mailing lists of farmers and landowners who were enrolled in USDA programs. A lot has changed for the company since its pre-computer beginning.
"We now have the largest, most accurate and most current agricultural database in the country," says FMiD President John Montandon. He, along with a small group of investors, acquired the company from its founders in 1997, as well as, Phoenix Data Processing in 2000. Both businesses were acquired last May by Telematch (see sidebar).
"Telematch is a leading information services provider which offers a comprehensive and proprietary range of data appending, data enhancement, database management and data processing services," explains the company's CEO Peg Kuman. She joined the firm last year after having held executive positions at Publishers Clearing House,...