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In another lifetime, I worked on the film "The Godfather (Part I)" and was a party to that famous line spoken by Marion Brando, "I'm going to make him an offer he can't refuse." That might have been the ultimate marketing scheme. According to the author, Mario Puzo, the intention behind the line was that such an offer was so irresistible, any sane person would have to accept it. Or to put it another way, "Pay up or die." Not easy to resist, eh?
