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Inder Guglani, founder and CEO, Guru.com
Inder Guglani compares creating a vision with being a movie: You need to be able to close your eyes and see the movie or vision and how it will come together.
"If you see you can describe it to everyone and get them excited," he says. "If you cannot describe your vision, you don't have a vision."
Guglani's focus on vision has helped grew Guru.com, an online marketplace he founded in 2000 for freelance talent in creative markets, to 2007 revenue of $18.4 million. The company employs 20 people and 10 contractors and has more than 100,000 freelancer profiles on its Web site.
Smart Business spoke with the founder and CEO of Guru.com about why your customer is the key to forming a successful vision.
Q. How do you create a vision?
Understand who your customer is and what their needs are. Focus on their needs today and understand how these needs are going to evolve overtime.
You need to be able to see it before you go directing other people for the achieving of the vision. If you're wrong in your research and vision, you're not going to get the results you've desired. But that's the risk you take and what...