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Three MySpace executives met with SQL Server Magazine to provide a candid look at their decision to use SQL Server for MySpace's enterprise database platform and how the implementation has unfolded over time. SQL Server Magazine Technical Director Michael Otey, and Editors Sheila Molnar and Jeff James interviewed the leaders who spearhead the MySpace data effort - Hala Al-Adwan, vice president for data, Christa Stelzmuller, chief data architect, and George Tevelde, director of database administration- about how they chose SQL Server for rapid development, what it's like to run a massive SQL Server implementation, and what tips and techniques they can pass along to organizations of any size. [...] we asked, "What's the ideal way to combine everything we've learned using replication and vertical partitioning to come up with a more scalable model that allows us to keep a single user view on a single server?" We went with a feature-level partitioning model across all of our servers within MySpace, but within each one of those features, we try to be very thoughtful about the best way to scale horizontally.