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Back in 1997, Contributing Editor Brian Moran proposed an intriguing idea: "Let's launch a SQL Server magazine to coincide with SQL Server 7.0's launch!" Given Brian's characteristic enthusiasm, how could anyone have resisted his conviction that Microsoft's upcoming release would conquer the enterprise and the database market? Brian knew SQL Server Magazine could be an indispensable tool for database professionals.
Our plan was to find enough advertising partners to allow us to launch the magazine in October 1998, along with Microsoft's launch of SQL Server 7.0. It took a bit longer than expected to find enough launch partners, so we didn't make that October target. But fortunately, it also took Microsoft longer than planned to launch SQL Server 7.0. Serendipitously, we managed to pull off the first issue of SQL Server Magazine in time...